Registering a trademark with the National Institute of Industrial Property (INPI) is a strategic step to protect your brand. However,...

Registering your trademark with the National Institute of Industrial Property (INPI) is a crucial step in securing your brand’s exclusivity....

Receiving a trademark rejection from the National Institute of Industrial Property (INPI) can be frustrating, but the process may not...

Once you have successfully registered your trademark with the National Institute of Industrial Property (INPI) in Brazil, your legal protection...

Registering a trademark with the National Institute of Industrial Property (INPI) in Brazil is a crucial step in securing exclusive...

Registering a trademark with the National Institute of Industrial Property (INPI) in Brazil is a crucial step in securing legal...

Your trademark is one of your business’s most valuable assets, representing your brand identity, reputation, and exclusivity in the market....

Introduction Registering a trademark with INPI (Instituto Nacional da Propriedade Industrial) gives a business exclusive rights over its brand in...

Trademark registration is a crucial step in securing exclusive rights to your brand. However, during the process, third parties may...

Introduction Before investing in branding, marketing, and product packaging, businesses must ensure their trademark is legally available. A preliminary trademark...

Introduction Registering a trademark with INPI (Instituto Nacional da Propriedade Industrial) is the best way to secure exclusive rights to...

Introduction Receiving a trademark rejection from INPI (Instituto Nacional da Propriedade Industrial) can be frustrating, but it doesn’t mean the...

Introduction Many business owners mistakenly believe that registering a company name automatically grants them trademark rights—but that’s not true. In...

Choosing the right brand name is one of the most critical steps in building a successful business. A strong and...

Introduction Registering a trademark with INPI (Instituto Nacional da Propriedade Industrial) gives a business or individual exclusive rights to use...

Introduction In today’s digital world, a brand’s presence on social media is just as important as its physical presence. Platforms...

Introduction Expanding a business into Brazil, the largest market in Latin America, offers huge opportunities. However, without trademark registration, foreign...

Introduction In the booming digital education market, infopreneurs and online course creators spend years building their brand, developing content, and...

Introduction In the world of business, timing is everything—but when it comes to trademarks, “better safe than sorry” is the...

Introduction Starting a new business is like setting sail on uncharted waters—exciting, full of opportunities, but also filled with hidden...

Introduction A business name is one of the most valuable assets of a company. It represents the brand identity, reputation,...

Introduction Registering a trademark with INPI (National Institute of Industrial Property) in Brazil grants exclusive rights to its owner. However,...

Introduction Trademark licensing is a legal agreement that allows a company or individual to grant permission for another party to...

Introduction Trademark disputes are common worldwide, and Brazil has seen several high-profile cases where businesses fought over brand names, logos,...

Introduction Social media has become one of the most powerful marketing tools for businesses. Brands use platforms like Instagram, Facebook,...

Introduction Some trademarks are so widely recognized and influential that they receive special legal protection beyond standard trademark rights. In...

Introduction A business logo is a crucial visual element that distinguishes a brand from competitors. It represents the company’s identity,...

Introduction A business logo is a crucial visual element that distinguishes a brand from competitors. It represents the company’s identity,...

Introduction A product name is a key part of branding, helping businesses establish market recognition and customer trust. However, without...

Commercial slogans play a fundamental role in brand identity and differentiation in the market. However, there has always been uncertainty...

Introduction With the growth of e-commerce, digital products, and online businesses, protecting your brand name, logo, and digital assets is...

Introduction Franchising is one of the fastest-growing business models in Brazil, allowing companies to expand while maintaining brand consistency. However,...

Introduction Registering a trademark with INPI (Instituto Nacional da Propriedade Industrial) grants exclusive rights over a brand name, logo, or...

Introduction Some trademarks go beyond standard protection and receive special legal status due to their strong recognition and reputation. In...

Introduction A registered trademark grants exclusive rights to a brand name, logo, or slogan for 10 years, but protection is...

Introduction Registering a trademark with INPI (Instituto Nacional da Propriedade Industrial) gives the owner exclusive rights to use the brand...

Introduction A registered trademark is a valuable business asset that can be bought, sold, or transferred just like real estate...